PAMAN targets global competitiveness as PAMCON 6.0 spotlights technology, creativity

Scheduled for Wednesday, November 11, 2026, at The Event Centre, Agidingbi, Lagos, the conference will focus on the theme, “The New Era of Event Management: Technology, Creativity and Profitability.”

The conference comes against the backdrop of rapid changes in the events industry, driven by technological advancement, changing consumer expectations, creative entrepreneurship and growing demand for professionally managed and commercially sustainable events.

PAMCON 6.0 is expected to provide a platform for practitioners and business leaders to examine emerging industry trends, exchange experiences and explore strategies for building innovative, competitive and profitable event management businesses.

The conference will feature the Chief Executive Officer of Zenith Travels & Tours, Mr. Ayodeji Olonilua, as keynote speaker, while the Founder and Chief Executive Officer of Ferjis Holistic Wellness & Bodyworks LLC, Dr. Olubusola Oluwaferanmi, will deliver a special presentation.

Discussions will also feature a panel of industry leaders, including Adeola Sessi-Traore, Chief Executive Officer of Lemmontytouch Events; Dr. Wale Ponle, Chief Operating Officer of Gracias Global Homes and Property Limited; Mrs. Abidemi Adeyemi, Chief Executive Officer of Tammy’s Events; and Duchess Bolaji Odunuga, Chief Executive Officer and Publisher of Duchess International Magazine.

Speaking ahead of the conference, the Chairman of the Planning Committee, Mrs. Olajumoke Ibitoye, said the event was designed to shift attention beyond the creative aspects of event management to the business principles required to sustain growth and profitability.

According to her, the industry’s evolution makes it imperative for practitioners to embrace technology, strengthen their creative capabilities and adopt sound business practices to remain competitive.

“The events industry has evolved beyond planning and delivering memorable experiences. Today, technology, creativity and sound business practices are increasingly important to competitiveness and profitability.

“PAMCON 6.0 provides an opportunity for practitioners to learn, share experiences, build valuable relationships and explore new possibilities for their businesses,” Ibitoye said.

Also speaking, the Chairman of PAMAN’s Board of Trustees, Mrs. Adebimpe Akinfolajimi, reaffirmed the association’s commitment to strengthening professionalism, encouraging collaboration and positioning Nigerian event practitioners for greater recognition in the global marketplace.

Akinfolajimi, who is also the Creative Director and Chief Executive Officer of HONEYBOLS Events, said the association’s vision was to build an events industry that combines creativity with professional standards, economic sustainability and global competitiveness.

“Our vision is to build an events industry that is not only creative and vibrant but also professionally structured, economically sustainable and globally competitive.

“Through PAMCON, we are creating a platform that encourages knowledge sharing, innovation and partnerships capable of unlocking new opportunities for practitioners and the industry at large,” she said.

She added that beyond keynote presentations and panel discussions, PAMCON 6.0 would provide opportunities for networking, professional development and business partnerships.

According to her, the conference would also stimulate discussions on the potential of event management to contribute to entrepreneurship, employment generation and economic growth.