Unlocking enterprise value: Korede Oluwamola unveils definitive guide to business analysis in Muscat

Addressing this challenge, Korede Oluwamola, a business analysis and transformation leader who heads the Business Analysis and Quality Assurance team at ahlibank in Muscat, has launched his latest book, The Dimensions of Business Analysis Practice, a guide designed to help professionals connect business strategy with effective execution.

The book was unveiled at a launch event held at Feel Boutique in Muscat, bringing together members of the literary and corporate communities in the Sultanate of Oman.

Drawing on 18 years of professional experience across Nigeria, Qatar and Oman, Oluwamola presents practical insights into how organisations can improve decision-making, address complex business challenges and achieve sustainable results through effective business analysis.

His career began in solution delivery and business analysis, where he worked with cross-functional teams and stakeholders across different cultural and regulatory environments. These experiences shaped his belief that projects can meet technical specifications while failing to address the actual needs of an organisation.

Over the years, his work expanded into enterprise transformation, focusing on identifying organisational challenges, aligning stakeholder interests, evaluating solution options and connecting business strategy with successful implementation.

Building on his earlier publication, The Business Analysis Practice Playbook, the new book presents business analysis as more than an administrative process or a means of documenting requirements. Instead, it positions the discipline as a strategic capability that organisations can use to remain competitive, manage change and achieve growth.

At the centre of the publication is Oluwamola’s belief that business analysis should help organisations identify the right problems, make informed decisions and ensure that investments deliver lasting value.

The book introduces several analytical approaches, including the Domain-Framework Alignment Model, which helps practitioners match the specific nature of business challenges with appropriate analytical methods and frameworks.

It also expands on his MUEREM framework, which provides a structured approach to managing stakeholders, understanding business needs, defining requirements, recommending suitable solutions, ensuring quality and managing organisational change.

“Analysis must not be treated as requirements documentation alone, but as a discipline for identifying the right problem, guiding decisions, and supporting value realisation,” Oluwamola said.

Beyond his professional work and publications, Oluwamola has contributed to discussions on business analysis and organisational transformation at international events.

His speaking engagements include a 2023 presentation on the changing role of business analysis in organisational digitalisation and a 2024 presentation on applying systems thinking to analytical practice at the Organisational Transformation Summit Future Forward Analyst event.

His professional development is also reflected in an extensive portfolio of advanced certifications covering business analysis, agile analysis, enterprise and business architecture, international trade and logistics, IT audit and cloud computing.

With the launch of The Dimensions of Business Analysis Practice, Oluwamola aims to provide business analysts, corporate leaders and transformation professionals with practical guidance for navigating organisational complexity, aligning stakeholders and translating strategic objectives into measurable business results.

Copies of the book are available online through his official website.