X To Replace Revenue Sharing With Original Content Rewards Programme

Popular social media platform X has announced plans to discontinue its Revenue Sharing programme and replace it with a new Original Content Rewards programme aimed at rewarding creators for producing original material.

The company announced the changes on Friday through its X Creators handle, explaining that the new initiative would focus on creators who contribute original ideas, expertise, reporting, creativity and commentary to the platform.

“Today, we’re introducing the Original Content Rewards Program, a new way to reward creators who bring original ideas, expertise, reporting, creativity, and commentary to X,” it said.

X said it had stopped accepting new enrolments into the Revenue Sharing programme, while existing participants would continue earning until September 7, 2026.

“Starting today, we’re no longer accepting new enrollments into Revenue Sharing,” it said.

Existing participants will receive three final payments, with two scheduled for August 14 and August 28. The final payment for earnings accumulated through September 7 is expected around September 11.

The platform said current Revenue Sharing participants would be able to apply for the new programme from September 8, subject to meeting the eligibility requirements.

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The first payout under the Original Content Rewards programme is scheduled for August 28, while creators who transition from the existing programme from September 8 will receive their first payment on September 25.

Under the new system, eligible creators will earn based on qualified impressions generated by their original content, with payments made every two weeks.

X defined qualified impressions as unique views from Premium users on the Home Timeline, provided at least 50 per cent of a post is visible.

“The following are excluded from qualified impressions: impressions from the same account counted more than once per post; paid, promoted, or artificially generated impressions; and fraudulent impressions,” it said.

Creators seeking to participate must be at least 18 years old, live in a country where the programme operates, maintain an account in good standing and have either a personal or business account.

They must also subscribe to X Premium, Premium+ or Premium Business, have at least 500 verified followers and record a minimum of 500,000 Home Timeline impressions from verified users within the previous 90 days.

X said creators must continue to publish original content regularly to remain eligible.

“We want to recognize creators who break news, share expertise, tell stories, create entertainment, and contribute meaningful perspectives to the conversation,” the company said.

The platform said qualifying original content could include threads, videos, memes, graphics, illustrations, reporting, analysis, commentary and reactions that add meaningful value to existing conversations.

Creators using material produced by others will be required to add substantial commentary, context, analysis, humour or creative transformation for the content to qualify.

“Building on existing conversations is a core part of X, but simply reposting someone else’s content is not enough,” it said.

X said minor alterations such as cropping, applying filters, adding borders or watermarks, changing playback speed or inserting simple text overlays would generally not amount to meaningful transformation.

It also ruled out copied or substantially reproduced content, material downloaded and re-uploaded from X or another platform by someone who is not the original creator, automated content, disinformation and misleading material.

The company said accounts that breach the programme’s requirements could be removed temporarily or permanently, depending on the severity of the violation.

Creators will also be responsible for obtaining the necessary rights, permissions or licences for third-party content they use.

“Original content is content you personally create that reflects your own voice, perspective, expertise, or creativity,” X said.

The company said the new programme would reward creators whose original ideas and perspectives add value to conversations on the platform.

“The Original Content Rewards Program is designed to reward the creators who start them, shape them, and move them forward,” it said.