Entertainment
Why Nigerian filmmakers are rushing to YouTube – Kunle Afolayan reveals
Nigerian filmmaker and actor Kunle Afolayan has revealed why an increasing number of Nigerian filmmakers are turning to YouTube to distribute their movies.
Speaking in a recent interview, Afolayan attributed the trend largely to the exchange rate between the naira and the US dollar, noting that filmmakers can potentially earn substantial revenue from YouTube views.
According to the filmmaker, with the dollar currently exchanging at about ₦1,400 to $1, a video that records one million views could generate approximately $10,000 in revenue, depending on several factors.
Afolayan argued that the financial incentive is a major reason filmmakers are moving their productions to the platform.
He added that if the exchange rate were to fall significantly to about ₦200 to a dollar, the attraction would diminish and many filmmakers would abandon YouTube.
He said in part …
“Nigerian filmmakers are rushing to YouTube because of the dollar exchange rate. At N1,400 to $1, they celebrate 1 million views because it can bring in about $10,000. But if the dollar falls to N200, everyone will run away from YouTube”.
Watch video below …
“Nigeria filmmakers are rushing to YouTube because of the dollar exchange rate. At ₦1,400 to $1, they celebrate 1 million views because it can bring in about $10,000. But if the dollar falls to ₦200,everyone will run away from YouTube.”
—Kunle Afolayan pic.twitter.com/gdPpVkpTzN
— carter🌚 (@carter8f) September 8, 2026
The filmmaker has previously sparked controversy within the Nigerian movie industry with his comments about the business side of filmmaking.
Earlier this year, he criticised some of his colleagues, including Toyin Abraham and Funke Akindele, over the way filmmakers promote their movies.
Afolayan also stated that he would not be interested in a film generating ₦1 billion or ₦2 billion at the cinema if he could not personally make at least ₦10 million from it.
He also took a swipe at the practice of actors and filmmakers dancing on social media as part of promotional campaigns for their movies.
EPL: ‘No longer sharp, quick’ – Carragher names who to blame for Arsenal’s first goal against Chelsea
Oyo 2027: Civil servants wait for seven to 10 years before receiving entitlements – ADC guber candidate
“If Peter Obi becomes President, insecurity will become a thing of the past” – Ex-military officer declares
2027: If You Had The Guts To Challenge Sitting President, Why Didn’t You Come Out? – Sambo Fires Datti
Evening recap: FG to give Nigerian shipowners $25m, Drivers, cooks, traders can own refinery shares, other top stories
CBN Deputy Governor Emem Usoro Who Was Side Chic To A Married Man Accused Of Watching Him Take His Last Breath, Buried Him Alone And Took His Death Certificate From His Wife – Secrets Reporters Nigeria
Paper Promises vs. Real Pulses: Why Nigeria’s Hypertension Crisis Demands Cash-Backing, Not Just Budget Speech-Making – Professor Emmanuel Alhassan and LISDEL
‘After Working With Peter Obi, You Risk Suffering Post-political Identity Crisis’ – Kenneth Okonkwo Defends Datti
Exclusive: Niger Delta Suffers While MDGIF Director Oluwole Adama Hides N12.9 Billion Natural Gas Fund – Secrets Reporters Nigeria
Ibiyeomie Rejects Offerings From Internet Fraudsters, Tells Them To Leave » Apples Bite Int’l Magazine
Trump's US map post on social media stirs tensions in the North Atlantic
Boko Haram Launches New Offensive to Reclaim Gwoza, Targeting Christian Refugee Camps
Anambra hails Oluremi Tinubu’s planned visit
100,000 Ogun women empowered to fight poverty, strengthen families – Abiodun
Only Four of 68 Federal Universities Exploit Alternative Funding — Alausa
PHOTOS: Ogun monarch honours PDP gov candidate, Adebutu, wife
Lagos-Ibadan Expressway Gridlock Worsens as Kara Bridge Repairs Begin
Where Is The Money You Saved From Subsidies That Never Existed? – Adebayo Dares Tinubu To Public Debate
Lawmaker empowers over 200 Lagos residents with business equipment
Only 4 of 68 Federal Universities Exploit Alternative Funding, Says Education Minister
Headlines13 hours agoOyo 2027: Civil servants wait for seven to 10 years before receiving entitlements – ADC guber candidate
- News21 hours ago
Evening recap: FG to give Nigerian shipowners $25m, Drivers, cooks, traders can own refinery shares, other top stories
News19 hours agoCBN Deputy Governor Emem Usoro Who Was Side Chic To A Married Man Accused Of Watching Him Take His Last Breath, Buried Him Alone And Took His Death Certificate From His Wife – Secrets Reporters Nigeria
- Politics11 hours ago
‘After Working With Peter Obi, You Risk Suffering Post-political Identity Crisis’ – Kenneth Okonkwo Defends Datti
News18 hours agoExclusive: Niger Delta Suffers While MDGIF Director Oluwole Adama Hides N12.9 Billion Natural Gas Fund – Secrets Reporters Nigeria
- News16 hours ago
Ibiyeomie Rejects Offerings From Internet Fraudsters, Tells Them To Leave » Apples Bite Int’l Magazine
- News13 hours ago
Investigation: SEEPCO’s Anthony Chukwueke Was the FG Regulator Sacked in 2007 for Improperly Awarding Oil Licenses and Is Now Chairman of the Company That Walked Away With Nigeria’s Richest Well – Part One – Secrets Reporters Nigeria
- News12 hours ago
Shettima Tasks Transporters on Peaceful Mobilisation for Tinubu’s 2027 Re-election Bid » Apples Bite Int’l Magazine
