Ycee blasts Gilmore over viral Akara business content

Nigerian rapper YCee has criticised content creator Gilmore over his viral akara business skit, rejecting claims that the video was satire.

Reacting on social media, YCee argued that satire is meant to entertain while simultaneously exposing or criticising the issue at the heart of the content.

According to the rapper, portraying an akara business as highly lucrative, with customers placing orders online, paying in cryptocurrencies such as Ethereum and Solana, and references to luxury lifestyles, did not effectively communicate the criticism that many viewers claimed was intended.

The skit emerged after Oluremi Tinubu encouraged Nigerians, particularly women, to consider small-scale businesses such as selling akara, kulikuli, and roasted corn as a means of earning a living.

Gilmore’s video, which imagined an upscale akara business with digital payments and premium branding, quickly went viral, with many viewers describing it as satire. YCee, however, disagreed with that interpretation, saying the content failed to achieve the purpose of true satire.

He said …

“To all of you yelling “satire”
The entire idea of satire as a literary device is to use humor/be entertaining while also criticizing and exposing the issue at the base of the content.

Portraying “akara selling” as a lucrative business where you’re taking payment in solana and eth, patronizing Polanco and shopping at hf etc.
where is the said “satire” that you all are screaming?”

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