Joeboy Breaks Down Key Factors Behind Afrobeats’ Global Success

• Joeboy, discussed the genre’s international success.
• He attributes the global popularity of Afrobeats to the outgoing and expressive nature of many Nigerians.
• The conversation took place with Zwart, highlighting insights into the cultural factors driving the genre’s appeal.

Nigerian Afrobeats star Joseph Akinwale Akinfenwa-Donus, popularly known as Joeboy, has shed light on the reasons behind the genre’s international success.

In a recent conversation with Zwart, the singer pointed out that Afrobeats gained global traction largely due to the naturally outgoing and expressive character of many Nigerians.

Joeboy further attributed the genre’s widespread popularity to the abundance of musical talent in Nigeria, the country’s large population, and the influential role of social media. He also emphasized the contribution of Nigerians in the diaspora, who have helped in spreading the sound beyond Africa’s borders.

He said, “Afrobeats is here now because it has been a long time coming. And there’s so much talent, it’s only right that we just spread it to the world. Thankfully, Nigeria has a very huge population back home and even in the diaspora.

“Naturally, we are very loud. That’s what they said. So, we are very out there. And, wherever we are in the world, we like to represent [our culture]. That also played a huge role [in Afrobeats gaining global attention]. And also, social media and the quality of music coming out from Nigeria.”