Business News

Rexona Thrills Consumers With New 72-hour Deodorant


By Modupe Gbadeyanka

A new deodorant to keep users dry and fresh for 72 hours has been introduced by Rexona, a product of Unilever Nigeria Plc.

The product leverages cutting-edge motion sense technology with an intelligent formula that adapts to movements, releasing additional bursts of protection as motion increases.

The deodorant offers non-stop protection from sweat and odour throughout the day, regardless of lifestyle, the company at its Stay Dry and Fresh for Longer campaign last Friday.

Rexona said this campaign is poised to transform how Nigerians approach personal hygiene, empowering Nigerians to move confidently and embrace a life free from sweat and odour concerns.

It stated that the aim is to educate Nigerians about the science behind sweat and odour production and debunk the common misconception that showering alone is enough for complete protection.

Through the promotion, Rexona seeks to empower Nigerians to take control of their sweat and odour concerns and experience the confidence that comes with staying fresh all day.

The Stay Dry and Fresh for Longer initiative will include engaging touchpoints, interactive in-store demonstrations, and powerful social media initiatives.

These activities will provide Nigerians with valuable information about the benefits of daily deodorant use and showcase how Rexona’s Motionsense Technology sets a new standard in sweat and odour protection.

“At Unilever, we are constantly striving to develop products that meet the evolving needs of our consumers, and the new Rexona 72 hours deodorant, is a significant leap forward in deodorant technology, offering Nigerians unparalleled protection from sweat and odour,” the Beauty, Wellbeing and Personal Care Marketing Lead at Unilever Nigeria Plc, Mr Akintayo Akinseloyin, said.