Despite Africa’s recovery, Nigeria’s smartphone import declining –IDC

Nigeria’s smartphone marker continued its decline in the second quarter of 2023 despite the recovery of the African smartphone market, the International Data Corporation has revealed.

Newly released data from IDC’s Worldwide Quarterly Mobile Phone Tracker showed that Africa’s smartphone market recorded a shipment growth of 7.6 per cent year-on-year in Q2 2023 to a total of 19.6 million units.

This growth follows seven quarters of continuous YoY decline, the firm highlighted.

Nigeria is the only big three smartphone market not to experience growth in the quarter.

South Africa and Egypt both enjoyed strong performances in Q2 2023 and saw shipments grow y-o-y, while the Nigerian smartphone market declined y-o-y despite recording growth in the previous quarter.

The firm said, “South Africa’s growth was driven by an increase in shipments of entry-level devices from Samsung and other local brands in an effort to address constrained consumer budgets. Nigeria’s decline was due to the country’s sluggish economy, high inflation rates, and poor exchange rates.”

Further commenting on Egypt’s growth, a senior research analyst at IDC, Taher Abdel-Hameed, stated, “In Egypt, the recovery was due to the fact that government restrictions on mobile phone imports were eased.

“The Egyptian government is encouraging local production through various incentives, and this has led to the launch of five mobile phone factories in the country. More brands are planning to start local assembly in the short term. These initiatives have helped spur a recovery and accelerate the market’s momentum in Egypt.”

Transsion brands (Tecno, Itel, and Infinix) accounted for the largest share of smartphone shipments across Africa in Q2 2023, with the region contributing most to Transsion’s entry into the Top five worldwide vendors for the first time, the firm noted.

Projecting further growth in the region, a senior research manager at IDC, Ramazan Yavuz, opined, “Looking ahead, the African smartphone market is expected to recover further in 2024; however, it is worth noting that shipments will still not surpass the level of strong performance seen in 2021.

“The hardships and challenges posed by the global economic outlook continue to affect the region, preventing a faster recovery. In the long term, an influx of affordable models across all brands and faster turnover from feature phones to smartphones will drive growth in the market.”

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