The box office domination of both Barbie and Oppenheimer set up the future success for one highly-anticipated blockbuster. The cultural phenomenon that was Barbenheimer took the summer box office by storm after the pair of celebrated movies both released on the same day, July 21, 2023. The impact of Barbenheimer was even felt outside of the box office success alone, inspiring hundreds of internet memes and costume choices that had many people excited to go back to the movies for the first time in years. With Barbenheimer, going to the movies became a priority for millions in a day and age that has gotten incredibly used to the convenience of streaming platforms and video-on-demand services.
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