Here are 15 predictions of the films and franchises expected to air trailers during the broadcast of Super Bowl LVII. This year’s Super Bowl broadcast occurs on Sunday, February 12, 2023. As per decades of audience expectations, the Super Bowl has become a major opportunity for studios to debut trailers for the year’s most anticipated films in front of the year’s largest TV viewership.
Due to the reliably massive audience, having a spot during the Super Bowl has always been highly coveted (and extremely expensive) for studios. This year, it is estimated that a 30-second spot during the Super Bowl will cost $7 million (via Forbes). With that in mind, here are the top 15 predictions of which highly anticipated movies are expected to have a trailer spot during the Super Bowl.
Phase 5 of the Marvel Cinematic Universe kicks off with the release of Ant-Man and the Wasp: Quantumania, which comes out only five days after the Super Bowl. The other MCU films expected during 2023 include Guardians of the Galaxy Vol. 3 on May 5 and The Marvels on July 28. The Super Bowl will likely have an MCU sizzle reel highlighting the films, as well as upcoming TV series such as the second seasons of What If…? and Loki, as well as Secret Invasion, Echo, Ironheart, and Agatha: Coven of Chaos.
Creed III opens on March 3, 2023, less than a month after the Super Bowl. As the third chapter of the Rocky series spin-off, Creed III is the first of the series shot for IMAX and the directorial debut for Michael B. Jordan. The film is also Amazon’s first big release after its acquisition of MGM, so a spot for the movie during the Super Bowl is almost inevitable and an all-around safe prediction.
Similar to the Marvel Cinematic Universe, it can be expected that the Super Bowl will feature a sizzle reel of the DCU films expected in 2023, including Shazam! The Fury of the Gods on March 17, The Flash on June 23, Blue Beetle on August 18, and Aquaman and the Lost Kingdom on December 25. It will be interesting to see which angle the DCU Super Bowl spot takes since all these films were developed before James Gunn and Peter Safran took over. This is a massively impactful transition year for DC movies, with not every DCU character expected to continue in their current form after 2023.
The Adam Driver-starring science fiction thriller 65 is set to be released on March 17. The trailer for the film released in December 2022 already revealed the “Jurassic Park meets Planet of the Apes” twist that sees Driver’s astronaut protagonist crash-landing on a prehistoric Earth. As such, a Super Bowl spot can build on this premise to help stoke the hype for this otherwise mysterious film a month before its release.
Keanu Reeves’ titular assassin returns for a fourth go-around when John Wick: Chapter 4 releases on March 24. A potential Super Bowl spot will likely highlight the action scenes in the film, as per audience’s expectations for this stunningly choreographed movie series. Other than that, the fourth John Wick film probably doesn’t need that much more marketing in the final month leading to its release, considering the success of the franchise’s previous entries.
Illumination seems prepared to help Nintendo erase all memories of the now 30-year-old live-action film when The Super Mario Bros. Movie releases on April 7. None of the trailers released so far have revealed the full extent of Chris Pratt’s voice for Mario, opting only to include brief phrases. Perhaps a Super Bowl spot will be the chance to fully show off Pratt’s Mario voice, thereby either quelling (or confirming) fans’ concern that the iconic character is being misrepresented.
Fast X is close to the top of the list of all possible trailers to debut during the Super Bowl, given the franchise’s history with brash, over-the-top marketing. This is, of course, the tenth and penultimate film of the Fast and Furious Saga. With Fast X set to release on May 19, a high-profile spot during the big game can help kickstart the hype campaign for the film.
Out of the live-action remakes of Disney animated classics, The Little Mermaid has been one of the most controversial due to the casting of black actress Halle Bailey as Ariel. Following the teaser’s initial debut at the D23 Expo last fall, the Super Bowl can debut an expanded trailer for the film ahead of its May 26 release date. The Super Bowl spot can provide the first looks at Jonah Hauer-King as Prince Eric, Melissa McCarthy as Ursula, and Javier Bardem as King Triton.
The Oscar-winning Spider-Man: Into the Spider-Verse was arguably the most successful of Sony’s recent efforts at representing Spider-Man outside the MCU. This makes Spider-Man: Across the Spider-Verse a highly anticipated sequel when it is released on June 2. While the existing trailers have emphasized the expanded scope, including hundreds of Spider-Man variants, a Super Bowl spot can reveal more specifics on the film’s plot, as well as on Spider-Verse 2‘s villain, The Spot.
Based on the popular Beast Wars toy line (and subsequent cartoon), Transformers: Rise of the Beasts, opening on June 9, continues the post-Michael Bay revitalization of the franchise that began with 2018’s Bumblebee. A Super Bowl spot can further establish how the Maximals, Predacons and Terrorcons will fit in with the Autobots. A Super Bowl trailer can also emphasize the film’s 1994 time frame, making it more of a sequel to Bumblebee than Michael Bay’s films.
Extraction 2 opens on June 16 and is arguably one of the headliners of the 2023 Netflix line-up. The film continues the streamer’s efforts to feature original movies with more mainstream appeal. Extraction 2 can either be the focus of its own Super Bowl spot or as part of a condensed version of the recent Netflix films sizzle reel.
With a release date scheduled for June 30, Indiana Jones and the Dial of Destiny will be the fifth and final big-screen adventure for Harrison Ford’s Indiana Jones. As one of the biggest films of the year, it is almost guaranteed that the film will have a spot during the Super Bowl. Perhaps a Super Bowl spot will hint at the role of the Dial of Destiny.
Mission: Impossible – Dead Reckoning – Part One is another highly anticipated film of 2023 that is practically guaranteed to have a Super Bowl spot. A recent IMAX feature for the film highlighted Tom Cruise’s latest insane stunt, so perhaps the Super Bowl spot can get into specifics over the franchise-ending plot that is set to be spread over two films. Either way, a Super Bowl spot will build excitement for the film’s July 14 release date.
Greta Gerwig’s big-screen adaptation of Barbie, released on July 21, has quickly become one of the year’s most anticipated films. As the initial teaser presented Barbie as a spoof of 2001: A Space Odyssey, very little is known about the film’s plot nor how Barbie and Ken will fit in the world. A Super Bowl spot will be the perfect opportunity to shed some light on this aspect of the film.
Timothée Chalamet is starring in two very high-profile films in late 2023, with Dune: Part Two scheduled for November 3 and Wonka coming out December 15. The latter is likelier to have a spot during Super Bowl LVII, as the former only finished shooting in December. Aside from a few photos, there has been little revealed of Chalamet as a young Willy Wonka, and a teaser can provide insight into how this performance differs from the previous interpretations by Gene Wilder and Johnny Depp.
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