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MultiChoice appoints Babatunde as MTF academy director

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MultiChoice Nigeria has appointed Atinuke Babatunde as the Academy Director, West Africa, MultiChoice Talent Factory.

According to a statement by the firm on Tuesday, Babatunde succeeds Femi Odugbemi, who occupied the role between 2018 and 2021.

In her new role, she is expected to drive the development of Nigeria’s creative industry through the MTF, an initiative conceived to source and up-skill young West Africans in film and television production as well as expand the capacity of already practising professionals.

The statement read, “Atinuke Babatunde will deploy her wealth of knowledge gained from over 20 years in the media and marketing industry to lead the MultiChoice Talent Factory by ensuring that highly talented creatives are given world-class training at the academy.

“Having previously demonstrated vision, innovation and skill in her previous roles as the Head of Channel for Africa Magic Entertainment (now Africa Magic Showcase) and Head of Channel for Africa Magic Urban, she is poised to offer her expertise as the Academy Director of the MultiChoice Talent Factory.”

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