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Binance Becomes Official Sponsor of AFCON 2021

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By Modupe Gbadeyanka

The Confederation of African Football (CAF) has accepted the world’s leading blockchain ecosystem and cryptocurrency exchange, Binance, as an official sponsor of the TotalEnergies Africa Cup of Nations (AFCON) 2021.

A total of 24 countries are in Cameroon for the biggest football tournament in Africa. The competition started on Sunday, January 9, 2022, and will end on February 6, 2022.

Binance said it is bringing its global brand and technology to African football. The sponsorship deal will make Binance the exclusive cryptocurrency and blockchain platform for the AFCON 2021.

It will also be the official partner of the Assist of the Day/Binance Assist of the Week/Binance Assist of the Tournament, which will be promoted across CAF’s social media channels, including Facebook, Instagram, Twitter, TikTok and across all six venues in five cities in Cameroon.

“I am delighted to welcome Binance as an official sponsor of the AFCON tournament this year.

“Through this partnership with CAF, Binance will connect further with its users and the African community through football.

“CAF is ready to embrace blockchain-based technology and its impact on the future of African football development. I am certain that together with Binance, we can take African football to a new level,” the General-Secretary of CAF, Veron Mosengo-Omba, said.

“With a population of 1.2 billion Africans and the prevalence of blockchain technology and its use cases, we believe the African continent could lead the future of the blockchain industry.

“We will continue to put in our efforts in pushing the mainstream adoption of crypto, so that more people can understand crypto, and understand Binance,” the co-founder and CMO of Binance, Yi He, stated.

Also commenting, Binance Director for Africa, Emmanuel Babalola, stated that, “Football is the most popular sport in Africa, one that unites the entire continent and as the leading blockchain ecosystem, we are proud to be an official sponsor of the AFCON tournament. This corroborates our mission to take crypto mainstream across the continent.”

As part of its mission to drive blockchain adoption and enable greater access to financial services for the world’s unbanked, Binance has provided free crypto education classes to over 541,000 Africans since 2020 – on topics ranging from user protection to building a career in blockchain.

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