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P+ Measurement Launches Monitoring, Evaluation Tool for MSMEs

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By Modupe Gbadeyanka

A media monitoring and evaluation tool aimed to provide vital information to stakeholders in the Micro, Small and Medium Enterprises (MSMEs) in Nigeria has been introduced by P+ Measurement Services.

The leading and foremost media intelligence agency partnered with a foremost player in the small business industry in Africa, MSME Africa, to launch this service, which is the first of its kind in the Nigerian media monitoring and evaluation sector.

This initiative will enable small and medium-sized businesses to monitor and measure their media performance, keep track of their media exposures as well as the performance of their selected competitors to remain competitive and relevant in their market, at the same time maintain a close watch on regulators, and industry activities to avoid doing business in isolation.

Also, the service will assist owners of small and medium-sized businesses to plan, strategize and make business decisions from a data-oriented point of view when managing their media reputation, performance, and PR operations. This solution has been uniquely tailored to meet the monitoring and evaluation needs of MSMEs in Nigeria at low-budget.

MSMEs stand to benefit; human-curated daily news alert of their businesses, competitors, industry and key topics in the media, dedicated account executive will be assigned, customized monthly media evaluation & performance report, instant negative media alerts and email/phone and live chat support.

In a time where businesses are faced with many uncertainties that may negatively affect reputation, the worries of the high cost to monitor, measure and keep abreast of industry happenings should not be a reason for MSMEs to be caught unawares.

Hence, the reason why we have provided a flexible and cost-effective answer for small and medium-sized brands to access the endless benefits that come with media measurement and evaluation.

Speaking about the launch of the new service, the Business Manager at P+ Measurement Services, Mr Abidemi Animashaun, said, “The service is very essential because we want to encourage and create an avenue for smaller businesses to use media data to make data-driven decisions in managing their media reputation and staying ahead of their competitors for survival and sustainability.

“We advised every MSMEs in Nigeria to key into this service without being discouraged by the costs involved, hence, the reason why this solution is budget-friendly.”

On his part, the founder of MSME Africa, Mr Seye Olurotimi, stated that, “We are delighted to partner with P+ Measurement Services on this laudable initiative as we believe that media monitoring, measurement and evaluation should not be the exclusive preserve of the big brands and big corporate.

“We believe that a sizeable number of the 41.5 million MSMEs we have in the country should be able to take advantage of this budget-friendly service.”

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